Raising awareness of the bee farming industry and Rowse Honey’s ‘Bee a Bee-farmer’ apprenticeships scheme.
The campaign was run by Clarion Communications who asked me to visit a bee farm in Dorset and provide a series of shots which engage news and picture desks, showcasing the beautiful environment in which bee-farmers work.
Within a week of completing the commission, the pictures were taken up by The Guardian newspaper. The campaign was a success resulting in an over-subscription to the apprenticeships scheme by 580%.
'Thanks for sending the images through, they look amazing!' Dolf Bekink, Clarion Communications.